An internet search engine is the technology used to facilitate searches of the internet when requested and place them in list form for the person that made the request. Making the most of the search engine is called optimization; hence search engine optimization or SEO for short. SEO is a range of tactics and strategies that are used in order to get specific web sites placed as the first in any relevant web searches and so can of course be very useful for any business that is hoping to expand. In order for a business to use SEO to its best effect, an SEO consultant is usually sought. Today there are many of these consultants located all around the world and so if you want to view san diego seo consultant list, you just type in SEO consultant and San Diego and you will be provided with a list of all the consultants in that area. Obviously the first one on the list will certainly know SEO to have arrived there but, other consultants may be able to give you good advice as well.
Basically what the consultant will explain to you is that good SEO is made up of different components; SEO, social media optimization, content marketing and organic link building and if you use these four components in the best way, you can probably see the numbers of visitors to your web site increase by as much as over 300% in the following 3 months and as, all visitors are potential clients, your amount of sales should also increase significantly.
Of the four components, SEO is the placing of strategic keywords that will ensure that any search engine links you to relevant searches. However, where your site is positioned in the results list is also dependant on how popular your site is and also of how high a quality it is. Social media optimization therefore looks after the popularity of your site and so the consultant will advise you as to which social media sites you should place your site on and how you should best encourage it to be liked, as the number of likes is what the search engine determines your site’s popularity. Content marketing is an aspect that determines the quality of your site, which the search engine judges by the number of times your site is visited or revisited. This will entail adding quality articles to the site that promote revisits by encouraging discussions.
Finally, organic link building adds your site, by links, to other sites so that when visitors go to the other sites, they are prompted to also visit yours. Obviously then, the more popular the sites you place your links on, the more likely you are to receive extra visitors. Although there are many ways of getting your link placed on other sites, often one of the most recommended by the consultants, is to place your link in a blog which you then place on the desired site.