Being available and having your presence felt online can be a challenge. This is also true for having a viral video. It is observed that there is variation on what is going viral because there was a time when viral videos where al due to CGI’s of dancing animals. Big multi-million companies also have video campaigns to promote their products and these are the ones that go viral not because of the product they have but on how the video is created. Here are some of the things that you should do.
- Do research – This will help you get to know what kind of videos go viral. You can see something in common with the videos that go viral and it also tells you about your audience. Know the videos that have gone viral in the past years because you have to learn what they did. You don’t have to copy their video but make it as interesting as the ones that went viral.
- Know your audience – You have to get to know your audience and provide them a video that they will be interested to watch and to share. You can also have a group of people to watch your video and have feedbacks given to you. Watch their comments and take constructive criticism. Some of those who comment a lot have great ideas that you can make possible on your next video.
- Content matters – Make sure that your video has relevant content. Most of those nonsense videos fail to be viral. You have to make sure that you touch the emotion of your viewers by making them laugh, cry or any other emotion you want them to have while watching your video. When you have touched their hearts or make the video relatable to the viewers, they are likely to share it with others and this is the first step to making your video viral. It is also important that you make sure that the quality of video of top notch or the best that you can provide. You can find fcpx plugins that will help you create a well made video. There are lots of effects that can help improve the quality of your work and make it more visually appealing.
- Market your work – Give your work a bit of a push. If you just upload your work at YouTube, it wouldn’t get as much views as you would like if you do not market your work. You have to ensure that your video is always available online. You can also use the social media to promote your video and make sure that they can be found in the right places. There are lots of different social media sites and you should make this accessible to the different social media so that it would be easier to share with other people. You should make sure that you are always seeding your work and there are also others who are seeding it. You can also make use of advertisements on blogs or even do your own SEO by simply filling out the meta-data.
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